A Summary Of The Most Important Digital Media Findings For 2020

In all countries in which surveys were conducted the coronavirus epidemic has significantly increased news consumption by the mainstream media. Television news and online sources have seen substantial increases and more people are identifying television as their primary source of news, offering an occasional respite from the image of declining growth. Consumption of printed newspapers, has decreased as lockdowns impede physical distribution, almost certainly accelerating the shift to an all-digital future. The use of social media and online has increased significantly across a wide range of countries. WhatsApp saw the biggest increase in all of the countries, with an increase by ten percent in certain countries. In addition, more than half of the people surveyed (51%) utilized an online, whether closed or open community to share information, connect or participate in local support networks.

At April 2020, the level of trust was fairly good across all nations in relation to media coverage of COVID-19. It was similar to the national governments, and much higher than for individuals in politics. For information on COVID-19, media trust was higher than that for video platforms, social media as well as messaging services. Global misinformation concerns remain high according to our January-collected data. Even before the coronavirus epidemic was a reality, over half of our global sample said they were concerned about the truth or false on the internet in relation to news. The US political system is the most frequently named source of misinformation, though in some nations - like the United States - people who self-identify as right-wing tend to blame the media. as part of a pick-your-side

Facebook is seen as the main platform for disseminating false information everywhere, however WhatsApp is believed to be more accountable in some parts of the Global South like Brazil and Malaysia.

Our survey in January across the world revealed that less than four-in-10 (38 percent) of respondents said they believe in the most popular news the most often. This is a decline of four percentage points from the previous year. 46 percent of respondents said they believe in the news they read. Particularly, the polarisation of politics and a growing sense of uncertainty affect trust in public broadcasters. They have lost support from both the right wing and left. Our survey shows 60 percent of people still prefer news without a particular view and only 28 percent would prefer news to reinforce or share their opinions. Though partisanship preferences in United States have slightly increased since 2013, our survey indicates that the majority of Americans still favor news that is impartial or that reflects their viewpoints.

As the news media adapt to new styles of political communications, the majority people (52 percent) would prefer that they be more prominently reporting false statements made by politicians, rather than not highlighting them (29 29.9%). People are more hesitant to use political advertisements via search platforms or on social media than with those shown on TV. In reality, the majority of people (58 percent) prefer to have platforms to prevent ads which might include false claims. We have seen significant increases in payment for online news in several countries including the United States 20% (+4) and Norway 42 percent (+8) and Norway 42% (+8), as well as smaller rises in a range of other markets. It is important for you to be aware that citizens across all countries still don't pay for online news. However certain publishers have reported an increase in coronavirus.

Signing up to newsletters is an indicator of trust. One of the most crucial thing is the quality and originality of the content. Subscribers believe they receive better information. However, the majority of people are content with the information they access for free and we find a high percentage of non-subscribers (40 percent in the USA and 50% in the UK) who claim that they can't convince people to pay. Paying more (e.g. the USA and Norway) about a third and half of subscriptions are given to a handful of major national brands - suggesting that winner-takes-most dynamics are persisting. A significant portion of those countries are currently adding their subscriptions, typically by buying a specialty or local newspaper. For radio Alba Romanian commercial radio station. It is a format that is 60 60% news from various fields and 40 percent music. They offer a range of programmes that cater to their listeners. They are drawn to stories, contests, and interviews, as well as cultural programs, debates, music, and entertainment.

The majority of countries remain the most trusted source of information on a specific region or town. In fact 4 out of 10 (44%) of all visits to the web are made by local newspaper. Our research shows that Facebook, and other social media platforms, are currently used at an average of about 25% (31 percent) in order to deliver local news and information. This adds additional pressure on businesses and their business model. The dissemination of news is expanding. Just over 25% prefer beginning their news experience through an app or a website across all countries. Generation Z, a group of young adults aged 18-24, prefers read news on social media rather than apps or websites. Instagram news use has grown by more than 50% across all age groups, and is predicted to surpass Twitter within the next few years.

Publishers have been trying to connect directly via mobile alerts and emails to combat the move to different platforms. In the United States has 21 percent of Americans accessing a news-related email each week. This is almost 50% of the country's main means of accessing news. Northern European nations have had longer to get on board with email news channels. Only 10% use Finnish email news. While the use of podcasts has grown significantly in the past year, the coronavirus lockdowns might have temporarily reversed this trend. In all countries, half of all respondents (50 percent) say that podcasts provide more understanding and depth than other forms of media. Spotify is the most popular podcasting site in a range of markets . It has taken over Apple's podcast application.

The majority (69 percent) of people surveyed believe that climate change is an issue that is serious. But there are vast differences in opinion in Australia, Sweden, the United States, and Australia. This group tends be right-winger and more senior. Younger groups access much of their climate-related information from social media, and by following activists like Greta Thunberg. Amazon Echo, Google Home and other voice-activated smart assistants continue to gain popularity. The use of these devices for all purposes has risen from 14% to 19 percent in the UK and from 7% to 12 percent in Germany and from 9 to 13% in South Korea. In spite of all this it is still the case that news is used in very small quantities across all markets.